Clear prices, told up front
No deposit, no hidden extras. Your journey is the procedure plus a Perfecting Session; the follow-up is on us.
Price list
Design Consultation
30 minutes · talk, pre-draw on your face, price up front · no obligation
Perma Brows
About 2 hours · soft powder effect
Perma Lips
About 3 hours · soft tint in your natural tone
Lash Line
About 2 hours · fine soft line between lashes
Perfecting Session
4–6 weeks after your procedure · a gentle second step, booked separately
Follow-up
4–6 weeks after the Perfecting Session · we review your healed result
Color Refresh
When about 60–70% of the color has faded — usually between year 1 and year 3, depending on your lifestyle and skin
Full journey: Perma Brows $800 · Perma Lips $750 · Lash Line $650 (procedure + Perfecting Session).
$100 off your first procedure
Perma Brows, Perma Lips or Lash Line — for new clients, or for a service that is new for you. The procedure must be done by November 30. Not valid on Perfecting Session, Follow-up or Color Refresh.
Questions clients ask most
How do I prepare for my procedure?
Each service has its own simple pre-care steps — for example, no Botox or peels near the area for a few weeks and no alcohol or caffeine for 24 hours. See the full list for Perma Brows, Perma Lips or Lash Line.
How do I care for it after the procedure?
Keep the area clean and dry, use the healing cream as shown, and don’t pick. You will get the after-care card at your visit, and you can always text Holly while healing. Full steps: Perma Brows, Perma Lips, Lash Line.
Does it hurt?
Most clients describe it as very comfortable. Numbing is used throughout, and some clients even fall asleep. One client compared it to Botox: “you know exactly what it feels like — it’s not even that bad.”
I have old permanent makeup. Can you work over it?
Please contact Holly first and send a clear photo of your brows, lips or lash line in daylight for assessment. Holly works on clean skin, so old pigment often needs to be lightened before a new procedure. After seeing the photo, she will tell you honestly what is possible.
How much does it really cost?
The price is always told up front. The procedure plus the Perfecting Session 4–6 weeks later make the full journey. The follow-up after that is complimentary. There is no deposit to book.
What if I don’t like the shape?
You approve the design on your face before anything is permanent. At the Perfecting Session Holly can adjust details once the color has healed.
How long does permanent makeup last?
The healed result usually lasts 1–3 years. When about 60–70% of the color has faded, it is time for a Color Refresh. For some clients that is after one year, for others after two or three — it depends on lifestyle, sun exposure, skincare and how your skin held the color after healing.
Is there a deposit?
No deposit is needed to book.
What is your cancellation policy?
Please give at least 48 hours’ notice to reschedule or cancel. Later changes or missed appointments have a $150 fee.
Do you offer discounts?
There are no individual discounts. From time to time Holly runs a studio offer — the current one is shown on this page.
Is permanent makeup right for everyone?
Not always. Before your procedure you complete a short medical profile. If something makes it unsafe, Holly will tell you honestly.
Let’s design yours
Holly draws the design on you first, so you see it before anything is permanent. Ask every question you have — there is no pressure to book.
- Studio
- SalonPlex, Room 17
501 N Beneva Rd, Suite 260, Sarasota, FL 34232
Get directions - Finding us
- Inside the Publix plaza, next to the nail salon and the Italian restaurant. Inside SalonPlex, look for Room 17.
- Hours
- Thursday 10:00 – 5:00
Friday 10:00 – 5:00
Saturday 9:00 – 3:00 - Call or text
- (360) 977-2507
- her.pmu@gmail.com
- @holly.ruban
- Old permanent makeup?
- Please contact Holly first and send a daylight photo for assessment before booking.