Brows that look like makeup, not a tattoo
Soft powder shading that fills in thin, over-plucked or uneven brows, so you wake up with brows already done — and they still look like yours.
Made for you if…
- your brows are thin, sparse or over-plucked
- you are a natural redhead or blonde and your brows barely show
- you are tired of drawing them in every morning
- you want definition without a dark, harsh line
- microblading or henna never felt right for you
Honest details
- A free design consultation and pre-draw first
- The procedure takes about 2 hours
- Color looks deeper for the first days, then softens as it heals
- The Perfecting Session after 4–6 weeks builds the final shade
- A Color Refresh when about 60–70% of the color has faded — usually between year 1 and year 3, depending on your lifestyle and skin
Full journey: procedure $600 + Perfecting Session $200 = $800. Follow-up visit is complimentary.
Soft, natural results
A natural redhead who never had visible brows. Watch her story below.
Hear it from them
“I am thrilled with the results.”
Perma Brows · natural redhead
“I absolutely love the results.”
Perma Brows
“My eyebrows look like they did 20 or 30 years ago.”
Perma Brows
“It was the best experience I’ve ever had.”
Perma Brows · Annette
“She’s definitely an artist.”
Perma Brows
“I’m so happy with my natural looking brows.”
Perma Brows
Good to know
How do I prepare for my Perma Brows procedure?
A calm, healthy skin holds pigment best. These simple steps help your brows heal soft and even.
2–4 weeks before
- Botox and fillers: no treatments near the brows for 2 weeks (fillers 4 weeks).
- Peels, laser, microneedling: none on the face for 3 weeks.
- Retinol, AHA/BHA: pause near the brows for 2 weeks.
- Sun: no tanning or sunburn on the face.
The last few days
- No brow waxing, tinting or threading for 1 week.
- No alcohol or caffeine for 24 hours.
- Skip aspirin, ibuprofen, fish oil and vitamin E for 48 hours, only if your doctor agrees.
On the day
- Come with clean skin and no brow makeup.
- Your brows look beautiful from day one, like fresh professional makeup.
Please tell Holly before your visit if you are pregnant or nursing, take Accutane or blood thinners, are in cancer treatment, or have diabetes, a heart condition or keloid scarring.
How do I care for my brows after the procedure?
Day 1 · tonight
- Slight redness is normal on the first day.
- Before bed, gently wipe your brows with a clean cotton pad and plain water to remove any lymph.
- Then apply a thin layer of the healing cream.
Day 2 to week 2
- Keep brows dry for 2 weeks, or until all flaking is gone: no water, steam, sweat, sauna, pool or workouts.
- If they get wet while washing or in the shower, gently pat dry with a clean tissue.
- Healing cream once a day, for the first week only.
- Wash your face around the brows. No makeup or sunscreen on them.
- Don’t touch, scratch or pick. Let flakes fall on their own.
What to expect
- Week 1: your brows look beautiful, like fresh professional makeup.
- Week 2: light flaking may appear. Keep them dry.
- Weeks 4–6: healed and light: 40–60% of the color fades. The Perfecting Session completes it.
After healing
- Wait 4 weeks for Botox, peels or laser near the brows. SPF keeps color longer.
Good to know: after your first session heals, 40–60% of the color fades, so it looks light and soft. This is normal. Your Perfecting Session in 4–6 weeks builds the color to your final result.
Call Holly and your doctor if redness spreads after day 1, or you notice pus, heat or fever.
Does it hurt?
Most clients describe it as very comfortable. Numbing is used throughout, and some clients even fall asleep. One client compared it to Botox: “you know exactly what it feels like — it’s not even that bad.”
I have old permanent makeup. Can you work over it?
Please contact Holly first and send a clear photo of your brows, lips or lash line in daylight for assessment. Holly works on clean skin, so old pigment often needs to be lightened before a new procedure. After seeing the photo, she will tell you honestly what is possible.
How much does it really cost?
The price is always told up front. The procedure plus the Perfecting Session 4–6 weeks later make the full journey. The follow-up after that is complimentary. There is no deposit to book.
What if I don’t like the shape?
You approve the design on your face before anything is permanent. At the Perfecting Session Holly can adjust details once the color has healed.
How long do brows last?
The healed result usually lasts 1–3 years. When about 60–70% of the color has faded, a Color Refresh ($400) brings it back. For some clients that is after one year, for others after two or three — it depends on lifestyle, sun, skincare and how your skin held the color.
Your first step is a free consultation
Holly draws the design on you first, so you see it before anything is permanent. Ask every question you have — there is no pressure to book.
- Studio
- SalonPlex, Room 17
501 N Beneva Rd, Suite 260, Sarasota, FL 34232
Get directions - Finding us
- Inside the Publix plaza, next to the nail salon and the Italian restaurant. Inside SalonPlex, look for Room 17.
- Hours
- Thursday 10:00 – 5:00
Friday 10:00 – 5:00
Saturday 9:00 – 3:00 - Call or text
- (360) 977-2507
- her.pmu@gmail.com
- @holly.ruban
- Old permanent makeup?
- Please contact Holly first and send a daylight photo for assessment before booking.