Hi, I’m Holly.
Permanent makeup artist since 2017. My first studio was in Vancouver, Washington; in 2024 I opened my second studio here in Sarasota, Florida. I specialize in mature skin.
Your face, just more defined
Most women who come to me are not looking for a new face. They want their own brows, lips and eyes back — the way they looked a few years ago — and easier mornings.
That is why I created my own technique: a soft powder effect with no hard lines, made for mature skin, that heals very soft and delicate. I draw every design on you first, and I choose color for how it will look at week 4, year 1 and year 3, not only on the first day.
I tell you the price up front. There is never pressure to book. If permanent makeup is not right for you, I will tell you honestly.
Since 2017
First studio, Vancouver, WA
Started permanent makeup and built a practice on soft, natural results.
Training new artists
Taught new permanent makeup artists technique, color and a gentle approach to clients.
HER Studio, Sarasota
My second studio, focused on mature skin and my own soft-healing technique.
Calm, private, unhurried
Inside SalonPlex in the Publix plaza on N Beneva Rd. One client at a time, time to ask questions, and a design you approve before we start.
What they say
“I am thrilled with the results.”
Perma Brows · natural redhead
“I absolutely love the results.”
Perma Brows
“My eyebrows look like they did 20 or 30 years ago.”
Perma Brows
“It was the best experience I’ve ever had.”
Perma Brows · Annette
“She’s definitely an artist.”
Perma Brows
“I’m so happy with my natural looking brows.”
Perma Brows
Your first step is a free consultation
Holly draws the design on you first, so you see it before anything is permanent. Ask every question you have — there is no pressure to book.
- Studio
- SalonPlex, Room 17
501 N Beneva Rd, Suite 260, Sarasota, FL 34232
Get directions - Finding us
- Inside the Publix plaza, next to the nail salon and the Italian restaurant. Inside SalonPlex, look for Room 17.
- Hours
- Thursday 10:00 – 5:00
Friday 10:00 – 5:00
Saturday 9:00 – 3:00 - Call or text
- (360) 977-2507
- her.pmu@gmail.com
- @holly.ruban
- Old permanent makeup?
- Please contact Holly first and send a daylight photo for assessment before booking.